Teenage users have been drifting away from Facebook for the last few years, but now it seems they’re in a mad rush to get off the world’s largest social network.
A study by investment bank Piper Jaffray (download PDF) about teen behavior on everything from online shopping to social media use shows that Facebook is a distant third when it comes to teens’ favorite social networks.
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“This is very bad news for Facebook,” said Patrick Moorhead, an analyst with Moor Insights & Strategy. “Facebook substitutes, like Instagram or Snapchat, seem to pop up every year, providing teenagers an alternative where they probably won’t find their parents.”
Dan Olds, an analyst with The Gabriel Consulting Group, agreed that the large number of older users on Facebook is driving away younger users. Kids simply don’t want to be on the same social network as their parents or the uncle they only see at Thanksgiving.
“As every parent knows, once Mom and Dad get involved in something the kids likes, that thing becomes almost instantly uncool,” said Olds.
Dan Olds, an analyst with The Gabriel Consulting Group, agreed that the large number of older users on Facebook is driving away younger users. Kids simply don’t want to be on the same social network as their parents or the uncle they only see at Thanksgiving.
“As every parent knows, once Mom and Dad get involved in something the kids likes, that thing becomes almost instantly uncool,” said Olds.
Besides, they don't have the attention span.
Whereof one cannot speak, thereof one must be silent.