Joining Son on his trip out to back the (indoor) farm movement are notable tech billionaires Eric Schmidt and Jeff Bezos through their investment firms Innovation Endeavors and Bezos Expeditions. Previous investors, including the venture firm DCM, also participated in the round.
And there are no guarantees of success in a market as ripe for competition as the farming industry. Indeed, several companies, including Atlanta-based PodPonics, Vancouver’s LocalGarden and Chicago-area FarmedHere, had to close down because they weren’t viable businesses.