Everyone knows that if you are going to operate a business in today's world you need a domain name. It is advisable to look at the domain name selected as others see it and not just as you think it looks.
Failure to do this may result in situations such as the following (legitimate) companies who deal in everyday humdrum products and services but clearly didn't give their domain names enough consideration:
1. A site called 'Who Represents' where you can find the name of the agent that represents a celebrity: www.whorepresents.com