The popularity of pomegranates is on the rise. Of the many varieties of this exotic fruit, the Wonderful, which was introduced about 15 years ago in California by POM Wonderful, is the most famous worldwide. There are also many upcoming new varieties and numerous producing countries, including India, Israel, Tunisia, Peru, Iran and Turkey. In almost all of them there is a growth in both production and consumption. Competition in the coming years is expected to be fierce due to increasing volumes and this will probably also affect prices. Pomegranates are not only used for fresh consumption, but they are also increasingly more used for convenience products. Both the seeds and juice have also become very popular.