Back in 2010, a long time ago in internet years, a fan forum for Buffy the Vampire Slayer called “The Bloody Board” was thriving with nearly 40,000 posts.
Its creator, a 27-year-old Australian woman calling herself Jamie Marsters (a feminised tribute to James Marsters, the name of the actor who played Spike), presided over hundreds of threads hosting a stream of updates about Buffy cast appearances at conventions and on other shows (the final episode of Buffy had aired in 2003). The “General Discussion” section leaned heavily towards posts about Marsters’s namesake, the blonde vampire anti-hero. There were links to photo shoots, interviews, a poll asking “Which vampire hook-up is the hottest?” For Buffy fans, it was a hub of news and conversation.
The catch? These conversations were almost always one-sided, with Marsters only talking to herself. Essentially, it was a forum with only one member.