Nearly $60 billion is spent annually on the U.S. weight loss market, yet two-thirds of adults and one-third of children and teens are overweight or obese. Dieters who can sustain their weight loss are the “rare exception, rather than the rule” according to a 2007 analysis by researchers at the University of California at Los Angeles. Faced with that bleak reality, noted endocrinologist and Harvard medical school professor, Dr. David Ludwig has developed a startling new theory that turns traditional diet advice on its head: overeating doesn’t make you fat; the process of getting fat makes you overeat.
In his new book, Always Hungry? Conquer Cravings, Retrain Your Fat Cells, and Lose Weight Permanently, Ludwig lays out his premise that our 40-year embrace of calories in, calories out has actually contributed to weight gain. His groundbreaking research, clinical experience and recommended eating plan for weight loss is bound to shake up the medical and nutrition fields.
The fact that I am considered an adult is both terrifying and hillarious