Post by cjm on Oct 29, 2016 8:54:37 GMT
Long-vanished German car brand joins electric race
Cars bearing the stamp of once-defunct manufacturer Borgward will once again roll off an assembly line in north Germany from 2018, the firm said Wednesday.
This time around, the homegrown motors will be electric-powered as the firm joins a Germany-wide race to produce affordable and high-performing climate-friendly cars.
Managers at Borgward have picked Bremen as the site for a new factory that will assemble vehicles from components - so-called "semi knocked-down" assembly - shipped over from its main factory in China.
Between the 1920s and 1960s, the northern port city was home to the firm's plant employing more than 20,000 workers.
After going bust in 1961, the marque lay dormant until being revived by Christian Borgward, grandson of the company founder, in 2015.
This time around, the initial job count will be much lower, at between 50 and 100 people.
...
Cars bearing the stamp of once-defunct manufacturer Borgward will once again roll off an assembly line in north Germany from 2018, the firm said Wednesday.
This time around, the homegrown motors will be electric-powered as the firm joins a Germany-wide race to produce affordable and high-performing climate-friendly cars.
Managers at Borgward have picked Bremen as the site for a new factory that will assemble vehicles from components - so-called "semi knocked-down" assembly - shipped over from its main factory in China.
Between the 1920s and 1960s, the northern port city was home to the firm's plant employing more than 20,000 workers.
After going bust in 1961, the marque lay dormant until being revived by Christian Borgward, grandson of the company founder, in 2015.
This time around, the initial job count will be much lower, at between 50 and 100 people.
...